Benchmarking: The Art of Swiping Good Ideas
When you chat with people in most organizations about their sources of frustration some version of Communications is always in the first couple of things they list. I’ve yet to visit a place where people say they know too much about what’s going on or have too much input into their leadership team.
In the quality management world one of the things we do when faced with frustrations is look for other organizations that excel in the area we are struggling with. We will study that organization’s process to learn about things that might help us at home. This is called “Benchmarking” or swiping best practices.
When it comes to communications, letting people throughout the organization know what’s going on and providing a way for them to share their thoughts and participate there are not many shining examples of success. There is one small organization that seems to be on a path to implementing a world-class set of practices to address the communications frustration. Check out their website www.whitehouse.gov
Is it possible that those who lead other organizations could adapt some of these best practices?




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